YETI, the leading outdoor lifestyle brand, has executed an exciting partnership with Triple Crown Sports. Triple Crown operates the NIT, the top-recruited club volleyball event in the country. This collaboration marks a significant step for both brands, promising to enhance the overall experience for athletes, fans, and participants.
The 2024 Triple Crown NIT, set for February 16-19, will feature over 560 teams in Kansas City, MO. The attendance is comprised of 15,000+ spectators, 6,000+ athletes, and 500+ college coaches. Historically, more than 70% of onsite attendees engage with food, merchandise, equipment, or other partners. Triple Crown, recognized for organizing top-tier youth, high school, and collegiate sports events, touts the YETI partnership as a natural fit that will elevate the tournament's overall experience for those in attendance. "We are thrilled to partner with YETI for the upcoming NIT event. Their commitment to quality, innovation, and adventure perfectly aligns with what is arguably the top club volleyball event in the country," said Andy Hansen, Chief Marketing Officer. "Together, we're set to elevate the experience for players and fans alike, creating unforgettable moments on and off the court." YETI is set to become the official cooler and drinkware provider for the Triple Crown NIT event. Athletes and attendees can expect to see YETI products integrated seamlessly into the tournament. BASE Sports Group, the national leader in youth sports sponsorship, facilitated the partnership between YETI and Triple Crown Sports. ABOUT YETI HOLDINGS, INC. Headquartered in Austin, Texas, YETI (NYSE: YETI) is global designer, retailer and distributor of innovative outdoor products. From coolers and drinkware to backpacks and bags, YETI products are built to meet the unique and varying needs of diverse outdoor pursuits, whether in the remote wilderness, at the beach, or anywhere life takes our customers. By consistently delivering high-performing, exceptional products, we have built a strong following of brand loyalists throughout the world, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. We have an unwavering commitment to outdoor and recreation communities, and we are relentless in our pursuit of building superior products for people to confidently enjoy life outdoors and beyond. For more information, please visit www.yeti.com. |
Archives
February 2024
Categories |